21st Century Horse SEO & SEM

21st Century Horse are a UK based Equestrian Contruction company who use the best German engineered products from Röwer & Rüb and Gebr. Schütt. Offering a full turnkey equestrian design and build solution to create all types of top quality equestrian buildings.

21st Century Horse build indoor riding arenas, stables, round and oval horse walkers that can have an integrated lunging arena, versatile horse barns & modular loose boxes which can be re-located if necessary.

Radikls has been assisting 21st Century Horse, since last April, with their pre-existing Google adwords campaigns and introducing some much needed search engine optimisation into their website to reduce overall marketing spend in the long term.

A large intial saving was made by analysing the actual keywords clicked within the adwords campaigns & setting up some negative keywords. Unwanted clicks cost companies a lot of money and any PPC campaign needs to be monitored closely to reduce unwanted spend and increase worthwhile enquiries.

Currently 21st Century Horse have paused their adwords campaigns as they have ample enquiries to work on. Of course we won't be stopping the organic enquiries now being generated by SEO, but it's good to know that the Google Ads costs are zero at present.